01
Research
We go to the field and talk to real people. Interviews, observation and audits show us what matters before anything gets designed.
Arighna is a UX, brand and digital design studio in Hyderabad. Every decision we make comes from research, not taste alone.
Design,
with reasons.
↓ Hover the letters · move the dots
ARIGHNA
Manifesto
What we do
The journey
01 / 06
02
Strategy
We turn insight into a sharp brief: who it's for, what it must do, and how we'll know it worked.
03
Brand identity
Names, marks and visual systems that look the same and mean the same in every place people meet them.
04
UX & UI
Apps, dashboards and SaaS products people understand the first time. We design the flow first, then the screens.
05
Design systems
Components, tokens and rules that keep a growing product consistent and make your team faster.
06
Websites
Fast, responsive sites that explain what you do in seconds and turn visitors into enquiries. Like this one.
UX Lab
Don't trust us. Test us.
Three laws of UX behind every Arighna project. Each one is a small experiment you can run right here.
Paul Fitts · 1954
Bigger and closer is faster.
The time it takes to reach a target depends on how far away it is and how big it is.
T = a + b · log₂(D / W + 1)
Press Start, then hit the blue target as fast as you can. Change its size and compare your times.
That's why your primary button should be big and close to where the thumb already is.
Target size 40px
—Last time (ms)
—Difficulty (bits)
—Avg of 5 (ms)
Hick & Hyman · 1952
More choices, slower decisions.
Decision time grows with the number of options. Every extra menu item makes people think a little longer.
RT = a + b · log₂(n + 1)
Press Go, then find and click the outlined option. Add more options and watch your time go up.
That's why good interfaces show fewer options at a time.
Options 4
Predicted decision load—
Press Go to start a round.
George Miller · 1956
Memory loves chunks.
Short-term memory holds only a handful of items. Grouping information into chunks makes it far easier to remember.
9848022338 → 984 802 2338
Look at the number for 3 seconds, then type it from memory. Try it with chunking on and with it off.
That's why we group form fields, card numbers and long content into chunks.
Display
· · · · · · · · · ·
Score — chunked: 0/0 · raw: 0/0
Process
Four moves.
No guesswork.
Studio
A studio that thinks like a researcher and works like a founder.
Arighna is a small, senior design studio in Hyderabad. We bring research-led thinking to brands, products and websites, and we judge our work by what it does for your business. You work directly with the people who design your project, from the first conversation to launch.
0+years of combined experience
0htypical reply time
0disciplines under one roof
Contact
Let's make it
make sense.
Hyderabad, India · Working with clients across India · We usually reply within a day